Information of Interest to Principals The IDS Focus - Why User Interface The High Growth UI Opportunity Markets Served 10 Reasons for Success 10 Reasons For Success IDS founders have more than 60 years of combined experience building successful business operations in the electronic sector. The IDS Focus on User Interface applications enables access to every sector of the electronics industry. The IDS business model (of solutions based selling) targets high IP, high value programs, the ones remaining in North America. IDS offers a seamless link between I/T systems, sales resources and business processes that ensures targets are set, executed and net tangible results. The IDS Focus on User Interface, the Knowledge gained with a combined 60 years in the business and the Experience in this industry has shaped the company to be an extension of your company - IDS as your Rep organization is analogous to having your own direct sales force without the direct cost. IDS Experience means that potential Principals have a Representative able to be immediately functional in supporting their line. IDS' knowledge of the market means that we are already aware of existing programs, competition and issues existing with Clients throughout our territory. With this knowledge we are completely comfortable with the design win and sales cycle. We understand how decisions get made, who makes them and what factors make the difference. The IDS business model with its focus on Client User Interface applications means that we are already supporting potential programs with complimentary products from our current IDS offerings. The IDS business model's focus on user interface applications provides both principals and clients dedicated support on any aspect of a user interface application. With IDS's experience, knowledge and focus on user interface applications, our clients have an unparalleled one-stop shop for UI solutions. Prospective principals looking for a representative to market their user interface oriented products will not find a better representative in Canada to help them achieve their market development goals.