Information of Interest to Principals The IDS Focus - Why User Interface The High Growth UI Opportunity Markets Served 10 Reasons for Success Markets Served The highly focused User Interface Principal strategy that IDS employs enables us to be experts in a specific area of an application, and address an extremely diverse market. User Interface applications fall into every sector of the electronics industry. Industrial Automotive Medical Avionics Consumer Goods Telematics POS Computer Instrumentation If you already are an IDS Principal or are a prospective Principal, you can be assured that our focused strategy is completely compatible with your market exposure and development objectives.